For a couple of weeks now I've been trying out a new mascara... It's Maybelline Pulse Perfection Mascara . It's a mascara with a vibrating wand. It honestly sounds a little scary to me, it did at first, but I had the opportunity to give this mascara a try, for free! Courtesy of Matchstick, a word of mouth marketing agency in Toronto. I actually love trying out new mascaras. This one isn't available for purchase yet in Canada. Even though it's been a couple of weeks, I'm still trying to like the 'pulse' - the vibrating part. It's not scary at all. You have to be a little more careful while applying of course and you need to get close to the mirror - leaning across the countertop in a public restroom isn't really going to work, nor is trying to apply right after a wicked arm workout at the gym. I find the vibrating action really forces you to apply the mascara a lot more slowly. Maybe that's a good thing... In the end I can't really tell if the vibrating helps thicken or benefit in anway the appearance of lashes. I do think this is an exceptional mascara - I like the wand and the make up of the product does the trick, it's thick but not too thick and it's kinda wet-ish... Doesn't feel dry on application and it's not tricky to clean it off. It does make lashes appear thicker, longer and if you don't get too carried away separated. If you keep applying and applying then the lashes will start to stick together.I'm going to keep using the mascara - keep testing the vibrating aspect.... Sometimes I don't even bother, it seems faster/easier to not use it. I still get great looking lashes. I'm thinking the vibrating aspect is pretty much a gimmick - and it's a great product without that... Which without would make it more affordable to the consumer and still reliable. I guess Maybelline is really interested in selling this mascara, perhaps there is a mascara war of sorts among makeup companies. I think a great ad/marketing campaign and providing free samples or demos to customers and relying on the prospect of... well... reliability... would do just fine.
I've given a couple of the tubes to my girlfriends so I'll have to ask them how they're liking theirs.
Maybelline Pulse Perfection Mascara GIVEAWAY:
So I received a few extra tubes of Maybelline Pulse Perfection Mascara, if you would like me to send you one all ya hafta do is answer me this: (a question tied somewhat to my career and my other passion; animation!) What designer recently put together an ad campaign with animated characters alongside models wearing her/his line? Please leave your answer as a comment and include your e-mail. (Please, only Canadian and U.S. residents)
